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| Strategic Product Management In The Pharma Sector
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Introductory Level: 7 - 8 September 2009
Advanced Level: 10 - 11 September 2009
Facilitator:
Gülsün Gürsel

The main objectives of this Pharma specific training are;
- To provide for a common language among Product Managers
- To be able to bring the knowledge level of Product Managers to an equal basis
- To be able to transfer knowledge to Product Managers on new and contemporary marketing concepts, theoretical marketing knowledge and practical experiences
Main Benefits:
- To be able to improve the knowledge and the creativity potential of Product managers to the maximum extent
- To be able to reach a position whereby they can use both their capacities and the data available in the preparation of marketing plans and necessary documentation
- To learn the key elements to improve communication with other departments-especially the field force
- The opportunity to prepare and present a complete marketing plan
- To be able to come together with other marketers from other companies in order to create
- a common basis for the marketing in the pharmaceutical sector
- To be able to create optimum plans and projects in line with their own companies vision and mission and in line with the improvements obtained in their theoretical ,practical and conceptual points of view.
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